Shoutbox » Cadbury's
This week saw the buyout of British chocolate producer Cadbury's by the American conglomerate Kraft.
With this come new fears of redundancies and reduced quality of the product by moving production abroad as Kraft aim to cut costs to justify their £11.9bn expenditure.
But, more than this, there seems to be a real fear that Kraft may unsubscribe from the Fair Trade deal that Cadbury's recently had committed to. This would be a kick in the teeth for farmers of the developing world.
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The Global Poverty Project are campaigning on this issue and through their website are encouraging us to contact Kraft's CEO, Irene Rosenfeld. Together, we can put pressure on Kraft and show them that we want to eat ethically sourced chocolate in the future! To join the campaign by sending an email to Rosenfeld, visit The Global Poverty Project's page here.
As is the way in today's society, you can also make a difference by Tweeting about this issue or bring the issue to your friends' attention via Facebook! Alternatively, 'Retweet' from UYDO's Twitter and visit our Facebook fan page.
Posted By Chris Hylland on Friday 22nd January 2010 a 08:53am
2 Shoutbacks Made
29th Jan 10 @ 10:18amShouted By Chris Hylland
A message from The Global Poverty Project:
"Kraft has promised to honour Cadbury’s current commitments to use Fairtrade cocoa beans in the dairy milk range now being sold in the UK, New Zealand, Australian and Canada.
Our campaign to Tell Kraft: “Keep Cadbury’s Commitment” has been a great success: messages from over 1,300 supporters were passed on to the CEO of Kraft, Irene Rosenfeld.
Despite this success, our work is not yet over.
Kraft has not confirmed whether they will continue Cadbury’s ongoing talks to expand its use of Fairtrade cocoa beans to other products.
There is additional concern that Kraft’s current commitment maybe time limited, with the possibility that Kraft may abandon the commitment when existing contracts end – a commitment that provided secure and sustainable livelihoods to cocoa farmers, empowering them to tackle poverty in their communities.
The Global Poverty Project team will be monitoring Kraft’s future plans to ensure Cadbury's promise to keep and expand Fairtrade is honoured."
30th Jan 10 @ 11:51amShouted By cupofcoffee
Wow, your shout really opened my eyes to something I thought would make no difference to the world. When a company takes over another who has as many cash cow products as Cadbury, I just assumed there would be absolutely no change in the way Cadbury was produced, despite the ownership change. People have become very affectionate towards the whole Cadbury range (i guess kind of like CocaCola is to Americans), and a difference, like stopping fair trade, surely would just be bad publicity. 
